Stop Banging your Head on the Keyboard – Social Media IS Easy!
Authors know they need to use social media to promote their work but many are baffled by how to do it. While publishers make best efforts to promote their authors, budgets are shrinking and the burden of marketing falls to the author. With social media tools, authors have a cost effective way to build a community around their readers. That community is of tremendous value for every book a writer publishes. In this one-day intensive, author, speaker and social media trainer Angela Crocker will guide you through the labyrinth of social networking.
Together, participants will explore many of the common concerns writers have around privacy, time management and content gathering. The group will then put that knowledge into practical use by setting up and optimizing Facebook and Twitter accounts for their own use. Once the accounts are in place students will practice many social media skills including status updates, tagging, hashtags, content sharing and much more in a friendly hands-on environment.
Over the day, you will:
- Decide how to best represent your brand as “author” on the Internet.
- Resolve how much personal or professional information to share.
- Learn more about websites and blogging and why they are so important for authors.
- Set up a Facebook Profile and establish a Facebook Page.
- Look at Facebook advertising as a way to grow your audience.
- Create a Twitter account and learn to tweet with @mentions and hashtags #.
- Have answers to the most common social media questions.
This workshop is a good foundation for “Social Media Next Steps for Authors” taking place on February 11, 2012.
An avid finger puppet collector and a closet Internet geek since 1994, Angela Crocker helps authors and other expert entrepreneurs build (mostly) online communities through social net-working. She has a unique ability to teach using geek-speak that’s understandable to all. A community builder, Angela believes social networking is part art and part science. From the technical how-tos to the art of conversation, Angela teaches anyone to find and passionately embrace their community both online and offline. She has a special affinity with authors having worked as a bookseller, an in-house marketing rep and now as an author in her own right. Her first book, The Complete Idiot’s Guide to Creating a Social Network, shares many of her tips for successful com-munities. Find her online or at a coffee shop playing with her latest tech toy.
Simon Fraser University Harbour Centre
SFU Summer Publishing Workshops
515 West Hastings Street
Vancouver, BC V6B 5K3
Himie Koshevy Lab Room 2960
9:00 am to 5:00 pm
Saturday, October 8, 2011
Maximum 21 participants
For more information, call: 778 782 5241